Why We Keep Doing This
I’m sitting in yet another airport lounge—the “9 zillionth time.” My body’s tired. My family’s back home. The fall colors in the Carolina mountains are blazing without me. And then, in the middle of my self-pity, the Lord whispered: “Why are you doing this?”
I knew the answer. But then I sensed Him nudging me: “Why don’t you share the answer with the rest of the BAM community?”
So here it is. Not just my answer. Our answer. Because I know many of you feel the same way.
1. We Do It Because We’re Called
This isn’t a hobby. It’s a calling.
Business is not second-class. It’s not less than “real ministry.” It’s equal in value to every other calling from God. Any call from Him is holy—period.
For me, this call has been clear for over 35 years. It’s not about feelings, perks, or applause. It’s the Spirit of God saying, “This is the work I set you apart for” (Acts 13:1-4).
That’s why we keep going.
2. We Do It Because It Unleashes Kingdom Resources
Here’s the problem: too few are doing the work of too many. The “80-20 rule” is alive and well. A handful are carrying the load while millions sit in the stands. Why? Because the “system” taught them that “ministry” is only for “ministers.”
But ministry simply means service. A minister is just a servant. Every follower of Jesus is both.
That means the field is wide open for us all. BAM is a powerful way to show the world that work is worship, business is mission, and the marketplace is a pulpit. As I tell audiences: “Get out of the stadium and onto the field.”
We all get to play (Matthew 28:18–20).
3. We Do It Because Jesus Invited Us
This isn’t our idea. BAM wasn’t cooked up by clever men in a boardroom. It’s woven into creation itself (Genesis 1:25–31). Work, trade, stewardship—it’s God’s design.
And here’s the miracle: the One who loved us and gave Himself for us says, “Let’s do this together.”
Business as Mission isn’t just about running companies. It’s about joining Jesus in His changeless purpose—to reconcile the world to Himself.
What could be better than that?
4. We Do It Because the World Still Needs Hope
The world is still broken. Whole communities are chained by poverty, corruption, unemployment, and exploitation. Nations remain unreached with the gospel. Creation itself is groaning for redemption.
And here’s the truth: real transformation comes when the Body of Christ shows up in every part of life. Not just in pulpits. Not just in pews. But in shops, factories, offices, farms, and markets.
That’s where the people are. That’s where disciples are made.
So Why Do We Do This?
Yes, sometimes we miss family, home, and rest. But when we remember why, everything changes.
We do this because of the love of God, the call of God, the mission of God, and the Kingdom of God.
And honestly? Doing BAM with God is not just important. It’s a joy. It’s an adventure. It’s downright fun.