The Business as Mission Movement
BAM is not actually a new thing. The concept of all aspects of life being lived under the Lordship of Jesus Christ for his glory and aligned with his eternal purpose lives on every page of Scripture—Old and New Testament.
Lost in church history for centuries, in the late 20th century this wonderful concept was rediscovered. As more and more followers of Jesus begin to understand that business is a high and holy calling from God and a powerful strategy for achieving global discipleship, especially in the unreached and restricted areas of the world.
Today, BAM has sprung up literally on every continent and virtually every country. There are hundreds of BAM companies and BAM programs ranging from micro-enterprise development to larger companies with hundreds of employees. All of these are, by definition, deliberately and intentionally connected to what God is doing on earth.
The challenge is to scale this movement. Frankly, we need more practitioners (as entrepreneurs, managers, and employees), more support mechanisms, and more investors. That’s where Third Path fits in. As part of the BAM Launching Pad, our mission is to equip a whole new generation of world changers—disciples in business making disciples.
BAM is not actually a new thing. The concept of all aspects of life being lived under the Lordship of Jesus Christ for his glory and aligned with his eternal purpose lives on every page of Scripture—Old and New Testament.
Lost in church history for centuries, in the late 20th century this wonderful concept was rediscovered. As more and more followers of Jesus begin to understand that business is a high and holy calling from God and a powerful strategy for achieving global discipleship, especially in the unreached and restricted areas of the world.
Today, BAM has sprung up literally on every continent and virtually every country. There are hundreds of BAM companies and BAM programs ranging from micro-enterprise development to larger companies with hundreds of employees. All of these are, by definition, deliberately and intentionally connected to what God is doing on earth.
The challenge is to scale this movement. Frankly, we need more practitioners (as entrepreneurs, managers, and employees), more support mechanisms, and more investors. That’s where Third Path fits in. As part of the BAM Launching Pad, our mission is to equip a whole new generation of world changers—disciples in business making disciples.
Our Founder
Mike Baer has spent decades at the intersection of business and mission — consulting, teaching, writing, and building resources for leaders who believe their companies can be instruments of genuine kingdom impact. He is a recognized voice in the global Business as Mission movement and the founder of Third Path Initiative. He also founded the Jholdas Project (International Micro Enterprise Development, Inc.), a BAM initiative he has since entrusted to new leadership, where he currently serves on the board exemplifying the multiplication he teaches.
In this season, Mike’s primary focus has shifted from broad content production toward something slower and more intentional, i.e., walking closely with a small number of experienced BAM practitioners in focused formation. Less broadcast, more accompaniment. The resources on this site are priced to be accessible to the global community, particularly leaders in regions where BAM is taking root and growing fast.
If you’re a BAM business owner or builder, someone already carrying real responsibility, committed to discipleship, and sensing a call to multiply what you’re learning into others — Mike occasionally opens a small invitation-only formation space for that kind of work. The vision is simple and ancient: faithful leaders entrusting what they’ve learned to others who will carry it further (2 Timothy 2:2). There’s no application and no urgency. If it resonates, you’ll know. Feel free to reach out quietly.