Posts Tagged ‘upgs’
BAM and UPG
BAM: Global But Not Yet Universal By Mike Baer Rewinding the Tape: The Origins of Business as Mission Back in the late 1980s and early 1990s, the modern Business as Mission (BAM) movement had one driving focus: UPGs—Unreached People Groups. That wasn’t a side note—it was the main mission. We were obsessed with reaching the…
Read MoreThe Fifth Bottom Line: Why Business as Mission Must Reclaim Its Focus on the Unreached
What Is the Bottom Line in Business as Mission? In the business world, the phrase “What’s the bottom line?” is common. In Business as Mission (BAM), the answer has become deeper and more purpose-driven over time. Today, many BAM practitioners embrace the Quadruple Bottom Line, a framework that blends spiritual purpose with entrepreneurial practice: This…
Read MoreInternational Business Among UPGs
Unreached People Groups (UPGs) are those ethnolinguistic groups of people (Jesus called them “the nations” in Matthew 28) who share several traits. They share a common language. They share a common culture. They share a common geography. And, tragically, they share that they are not reached with the Gospel of Jesus Christ, meaning there is…
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