Why BAM and UPGs?

Business as Mission and Unreached People Groups go hand in hand. Engaging UPGs has been a hallmark of the BAM Movement and remains a strong focus. Why is that? Find out in this course.

Course Information

Difficulty: Beginner



Course Instructor

Mike Baer Mike Baer Author

This course does not have any sections.


  1. Raul Nejudne on July 26, 2019 at 9:51 am

    Thanks for this video. Though most of the information that were presented therein were covered during our Kairos Course — a mission course on cross cultural mission which is a super compressed version of the Perspectives Course– but I also took the Introduction and the How To’s of BAM… and I agree totally of the content of the lessons. Most of those are new to me though deep inside me I also shared the same conviction.

    I wonder how I can connect with your group for the mentoring and coaching part.


    • Mike Baer on August 7, 2019 at 11:56 am

      Hello, Raul. Great to hear from you. You can connect with our mentoring/coaching team at http:ibecventures.com

  2. George Samuel on December 2, 2019 at 9:57 am

    This vedio again touching my heart to go forward and reach out unreach ed people group. Thanks once again.

  3. Gisele Vieira on March 5, 2020 at 11:58 am

    Thanks for glorifying God and obey him.

  4. Maxwel ATIDIGAH on May 3, 2020 at 4:00 pm

    Thank you for this initiative. I saw some people left churches for Islam because Muslims are more willing to provide them jobs. Business As Mission is a healthy strategy to reach the URP people.
    Again, thank you.

    • Johan Meintjes on March 8, 2021 at 10:00 am

      It is my outreach experience in Mozambique, Malawi and the DRC that Islam attracts adherents by offering them jobs! In this regard it would seem as if the Christian church planting and evangelism ethic had lost the “work the land” mandate since Eden and the Deut 8 principle through promotion of a passive faith without good and society sustaining works.

  5. Joseph Lee on November 27, 2020 at 9:15 pm

    I have been involved with UPGs most of my adult life as a missionary and a mission leader, in a country that is in the 10-40 window. We focused among the indigenous peoples, but now seeing unreached people in diaspora, packets of them settling in many areas of our country , forming their communities, they are escaping rebel fighting and seeking for better life. This shows in many ways the opportunities and challenges we had. In some of these people in diaspora, they settled in places close to the communities of the Indigenous people where we have seen churches planted. Now, these churches are being encouraged to take the challenge to “pass forward” what they have received, because the “missions field” has come to them. What used to be a UPG is now having the challenge to reach other UPGs. Indeed, diaspora is still going on, and the “mission field” is coming to the reached peoples. However, among these people, both the Indigenous people with churches growing and the UPGs in diaspora, what seems similar is poverty. Economic struggle looks apparent. This is what made us interested in Business As Missions, we aspire to see the communities of Indigenous people, now holding to Christian values, to run businesses that will alleviate them from poverty, and yet at the same time, applying it as a healthy strategy for them to reach the UPGs in diaspora, now living close to them. This is our prayers and what we hope to do, to facilitate and equip those capable to do businesses, from among the churches.

  6. Doreen Munetsi on May 4, 2021 at 4:39 pm

    Thank you for the explanation of this.
    I also had a bit of understanding of this from YWAM.

  7. Charles Waweru Wilken on August 9, 2021 at 5:43 am

    Very eye opening! And as well challenging info.. God help me arise!!!!

  8. b.santanna on August 25, 2021 at 3:14 pm

    We serve the church in an unreached people group in the 10/40 window. All the time we notice better how BAM is a powerful principle and strategy; not only to reach the unreached, but also to provide conditions for sustainability of the church and for new believers to flourish in the marketplace.
    It’s clear to me that, if we want to multiply churches among UPG’s, we need to provide the means by which Church Planting will occur. Opening businesses that serve the greater purpose of God for UPG’s will help us to have sustainable churches, worthily employed believers, and witness to unbelievers (who could be the customers, employees, or suppliers).

  9. Sem Haokip on October 8, 2021 at 5:58 pm

    I would love to read a successful BAM case study working in restricted country.. please.
    Thank you…

  10. darrolprusia on November 23, 2021 at 10:10 pm

    Great explanation of using BAM to reach UPG’s.

  11. kingsleyayinde on January 26, 2022 at 1:32 pm

    BAM and UPG’s integrating to reach the unreached people is a fulfilment of the scriptures Zech.1.17 – Cry yet, saying, Thus saith the LORD of hosts; My cities through prosperity shall yet be spread abroad; and the LORD shall yet comfort Zion, and shall yet choose Jerusalem.
    The mountain of business is very important for Christians to occupy in other to fulfill the great Commission and the Cultural Mandate in Matt.28.19 Go then and make disciples of all the nations, baptizing them into the name of the Father and of the Son and of the Holy Spirit, (AMP) and according to
    Gen.1.28 And God blessed them and said to them, Be fruitful, multiply, and fill the earth, and subdue it [using all its vast resources in the service of God and man]; and have dominion over the fish of the sea, the birds of the air, and over every living creature that moves upon the earth. (AMP).

  12. dhannruchi on April 10, 2022 at 7:37 am

    I have been involved with unreached people group for many years traditionally but now have moved into BAM model and it has opened a totally new world for me which has changed my understanding of Mission in a big way. so thank you once again for these so informative talks.

  13. sportsabilitybd on January 30, 2023 at 9:01 am

    We’ve been in the 10/40 window for the last 12 years doing human rights work and relocated to another country 1.5 years ago, still in the 10/40 window with a new assignment of BAM. We are looking forward to learning so much more.

  14. tgrisolle on May 3, 2023 at 6:19 pm

    This is a complement Information about UPG, besides Joshua Proyect. Bussiness as a Mission is a ministry to extend the Kingdom. No doubt about it.

  15. hadismoses on November 10, 2023 at 3:26 pm

    great to know exact target group for BAM . Thank you

  16. gashumission1 on April 2, 2024 at 7:34 pm

    Thanks to God for giving me this opportunity. And I will engage in studying and prayerfully look for opportunities to make it practical.

  17. sobits01 on May 12, 2024 at 7:51 am

    Very blessed video for the UPG

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.