Posts Tagged ‘Fifth Bottom Line’
The Fifth Bottom Line: Why Business as Mission Must Reclaim Its Focus on the Unreached
What Is the Bottom Line in Business as Mission? In the business world, the phrase “What’s the bottom line?” is common. In Business as Mission (BAM), the answer has become deeper and more purpose-driven over time. Today, many BAM practitioners embrace the Quadruple Bottom Line, a framework that blends spiritual purpose with entrepreneurial practice: This…
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